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AJ Deerey Blog

Welcome to the official blog of AJ Deerey—where construction leadership, business strategy, and community development converge. From field-tested insights to digital-era entrepreneurship, this blog offers thought-provoking commentary, personal stories, and tips for aspiring builders, clients, and professionals alike.

This blog isn’t just about construction or branding—it’s about building better, period. Whether I’m breaking down how I use ChatGPT on job sites or reflecting on leadership lessons learned through trial and error, it’s all real, raw, and rooted in experience.

Categories Include: Construction Insights , Mindset & Productivity, Entrepreneurship & Strategy, Digital Branding & Content, Lessons from the Field, Personal Growth Stories.

Featured Posts

From Jobsite to Browser: Why Every Builder Needs a Digital Footprint: If your name doesn’t show up online when someone Googles you, you’re invisible. Here’s how I went from ‘contractor’ to personal brand—and what you can do right now to start showing up online.
Keywords: Digital branding, AJ Deerey blog, Contractor SEO, builder online presence.

Construction Lessons That Made Me a Better Entrepreneur: Tight budgets, missed deliveries, and project pivots have more in common with startups than you think. Here’s how construction built my entrepreneurial instincts.
Keywords: Construction entrepreneurship, Project management mindset, AJ Deerey lessons.

How I Use ChatGPT to Plan Projects Faster (Yes, Really): This AI tool isn’t just for coders or marketers. I’m using it to draft punch lists, write estimates, and streamline client communication. Full breakdown inside.
Keywords: ChatGPT for construction, Digital tools in project planning, AJ Deerey productivity.

Instagram Isn’t Just Pretty Pictures—It’s Proof of Work: People don’t trust what they can’t see. Here’s how I use Instagram to showcase builds, educate clients, and attract partnerships.
Keywords: Instagram for builders, AJ Deerey branding, construction marketing.

Construction Lessons That Made Me a Better Entrepreneur

1.From Hard Hats to Hashtags: Why Contractors Need a Digital Brand

AJ Deerey shares how online presence and digital branding have become as essential as steel and concrete in today’s construction landscape.

2.Managing Multi-Million Dollar Projects Without Losing Sleep

Get a behind-the-scenes look at how AJ Deerey leads high-budget developments with transparency, strategy, and tools like Procore and AutoCAD.

3.Building Green: The Future of Sustainable Infrastructure in Florida
A deep dive into Pause Construction’s eco-first approach, from solar-ready developments to low-impact utility corridors.

4.My Journey from EKU to Naples: Lessons in Leadership and Leverage
AJ Deerey reflects on how his Eastern Kentucky University education laid the foundation for Pause.

5.Top 5 Construction Myths (And What Clients Should Really Expect)
Debunking common misconceptions with real-world examples, from budget forecasting to timeline realities.

Why I Write

This blog isn’t ghostwritten, filtered, or overly polished—it’s just me sharing what I know, what I’ve tried, and what I’m still learning. Sometimes it’s a breakdown of a tool or strategy, Sometimes it’s a story about a deal gone sideways, Sometimes it’s a mental reset I had to take before stepping back on site. But every post is meant to help you build with intention—whether you're framing a house, growing a business, or leading a team.